Our USP

Experience from the market, industry, and decision-making practice

Carsten Schade is the founder, entrepreneur, and driving force behind TAM SAM SOM.

He has more than 26 years of international experience in EMEA in industrial,
technology and consumer goods markets – in both B2B and B2C environments.

He works in responsible roles as a Senior Business Analyst, Market Intelligence Lead
and strategic sparring partner at the interface of market, sales, and management.

He supports executives, Sales Directors, and Executive Teams in the preparation
and securing of market, growth, and go-to-market strategies.

The well-founded analysis of market, competition, and customer data,
as well as relevant industry insights, trends, and forecasts, forms the central
basis for decision-making for senior management and the executive board.

This work creates transparency, reduces uncertainties, and enables
clear prioritization in complex decision-making processes.

Our USP

Experience from the market, industry, and decision-making practice

Carsten Schade is the founder, entrepreneur and driving force behind TAM SAM SOM.

He has more than 26 years of international experience in EMEA in industrial,
technology and consumer goods markets – in both B2B and B2C environments.

He works in responsible roles as Senior Business Analyst, Market Intelligence Lead
and strategic sparring partner at the interface of market, sales and management.

He supports executives, sales directors and executive teams in the preparation and securing of market, growth and go-to-market strategies.

The well-founded analysis of market, competition and customer data, as well as relevant industry insights, trends and forecasts, forms the central decision-making basis for senior management and executive management.

This work creates transparency, reduces uncertainties and enables
clear prioritization in complex decision-making processes.

Carsten Schade - Gründer von TAM SAM SOM

over 26

Years of experience

over 15

Awards and prizes

Top 20

Industry experience

more than 75

Freelancers, analysts, research providers, consultants

Know-How

Many years of experience working with international market leaders

Through his work with international market leaders in highly professional environments, Carsten has gained deep insights over many years into different ways of working, decision-making processes, and strategic “kitchens.” Many of these marketing and go-to-market “recipes” he did not only observe, but actively applied, tested, and deliberately further developed — giving him first-hand experience of what truly works in practice and what does not.

A key element of his work is supporting companies in deliberately winning prestigious Best-of-Company and Best-of-Product Awards. These awards are strategically leveraged to facilitate market access, build customer trust, and open doors for sales and new customer acquisition.

The insights consolidated over many years now form the foundation of TAM SAM SOM’s work — delivering direct value to its clients.

General Electric
(EMEA)

World-leading technology and industrial company

Delta Electronics
(EMEA)

Global market leader for power supplies, power electronics & energy management

Rockwell Automation
(EMEA)

Global leader in Smart
Manufacturing & Industrial Automation

Schneider Electric
(EMEA)

Global leader in sustainability, energy and automation solutions

GustoMSC & NOV
(Global)

Leading in Offshore Engineering
(O&G, Offshore Wind, and Special Vessels)

Schoeller Allibert
(Global)

EMEA market leader for sustainable, reusable packaging solutions

Fox-IT
(Global)

Leading cyber security company for governments and critical infrastructures

Know-How

Global markets and industries

Carsten has been active in various markets in the EMEA region for many years.
This broad market knowledge forms the basis for realistic classification, comparison, and prioritization.

Industrial Automation &
Smart Manufacturing

Energy Management,
Power Electronics & UPS

Sustainability, Renewables &
Offshore Wind

IT, Cyber Security &
digitale Infrastrukturen

Consumer Electronics &
B2C-Technologiemärkte

Automotive, OEM-
und Channel-Geschäft

Long trusted Partner for Management & Stakeholders

“Carsten became part of my Beniers Consultancy Team. He helped me to establish Beniers Consultancy in 2002, consulting and working for different international operating companies on project basis. Carsten is a sharp-minded person. His analytical skills in problem solving procedures make him an asset to any international operating enterprise.”

Professor CJM BeniersCEO of Beniers Consultancy

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Cornelius J. M. Beniers

My time at Beniers Consultancy

A formative section was the co-founding and development work of Beniers Consultancy together with Cornelius J. M. Beniers.

Prof. Beniers was a mentor in the truest sense – someone who shaped ways of thinking and attitude.
The collaboration resulted in a deep understanding that complex markets
must not be simplified if decisions are to be sustainable.

Beniers Consultancy was not a classic consulting model, but a think space.
Theory, experience and context were consistently brought together.

Several specialist publications by Prof. Beniers also date from this period:

Managerwissen kompakt: Intercultural Communication (Book)
Managerwissen kompakt: Intercultural Communication (Double CD)
International Business Communication for Industrial Engineers (Book)

What began at Beniers Consultancy as intellectual and methodological imprinting
is now being continued in a clearly focused, practical context:

Decisions in complex markets must be well-founded,
measurable and successful.

Prof. Beniers has since passed away. However, his thinking and attitude continue to have an impact.

TAM SAM SOM is both a homage and tribute to my greatest mentor –
and an expression of the claim not just to quote his thinking, but to continue living it.

Thank you for everything Professor Beniers!

International Business Communication for Industrial Engineers

Cornelius J. M. Beniers und Carsten Schade

Boutique with a global network

“TAM SAM SOM combines the clarity of a boutique with a global network of over 75 specialized freelancers, analysts, research providers and consultants – precisely integrated according to the task.”

Carsten SchadeCEO of TamSamSom

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Boutique with a global Network

TAM SAM SOM today

TAM SAM SOM today works as an independent boutique for market, customer
and decision intelligence in an international environment.

The work is carried out in a global network of specialized partners, analysts, research providers
and experienced freelancers, who are specifically involved depending on the question or task.

This keeps projects focused, scalable and free of unnecessary complexity.

TAM SAM SOM combines structured market and customer analyses with clear prioritization
and translates findings into reliable decision-making bases for management, sales and investors.

If a concrete market, growth or go-to-market decision is pending,
a structured initial consultation is worthwhile.

We look forward to hearing from you!

Experience from the market, industry, and decision-making practice

Experience from the market, industry, and decision-making practice