Europe is probably the most fragmented FMCG market in the world

FMCG: Europe is not a single market. Europe consists of 47 micro-markets. Those who ignore this fact pay shelf space penalties every day.

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Electrification, new supply chains, geopolitical influences and changing customer behavior are shaping Automotive 2025.

Data and AI

Artificial intelligence can process enormous amounts of data in seconds, but it does not replace thinking or experience.